They don’t do packaging like they used to. Some cloth bar tape that I found in Belgium (at the Exceller Bike Shop). The packaging also points to two very European branding trends. The first is adding in this case the word “Super” before a product to give you the impression that it is the best. The second is adding numbers after a name or brand to give you the impression it is new and innovative. Which of course is time locked, and gets dated very quickly. If they had really wanted to make the Tressoplast tape VERY modern, they should really have called it “Super Tresse 2000“.