Monthly Archives: February 2013



A while back I started thinking about doing a number of limited edition projects in a series of different formats. Short runs, that would allow me to work a little quicker and play around with the formats I love. I just got back the proof of the first of these projects, a poster titled THE GREAT CLIMBS OF EUROPE helping kick-off ELCYCLISTA EDITIONS. Since I was a kid I have loved maps, and could easily spend hours with my head stuck in an atlas taking imaginary trips along roads and up mountains all over the world. This progressed later in life to crossing off the climbs I traveled to around Europe, and highlighting the ones I still hoped to do next. All of this inspired the Climbs poster (click on the images for a larger detail view).

Interestingly, without ever tracing the boundary of a country, the climbs we all love still define the shape of the regions we gravitate to each year to challenge ourselves. I started out with the monuments, those climbs passed into cycling folklore through races and riders that have given them great stories. Then there are those mentioned in conversations with local riders, people we have met on the road, picked up in articles, or discovered through studying race routes. Key cities were added next, the places we travel in and out of, and the ranges and areas where all of these exist. Together these created a footprint that document the climbers playgrounds of Europe, and hopefully giving you some inspiration as to where your next ride might take you. The prints are available for order at our shop here.

The Posters are printed by SUPREME here in Brooklyn and are of exceptional exhibition quality. They are created using the Giclée inkjet printing process using archival inks to create fade-resistant prints, typically used for gallery printing. They are printed onto an enhanced 260gsm Matte paper. We are offering the prints in two standard sizes (unframed), printed to order with a 5 day turnaround:

SIZE 1: 18″ X 24″ print at $80
SIZE 2: 24″ X 36″ print at $140

The total first edition of all sizes will be 124 prints, all hand numbered. Why 124? Well Sean Kelly our fellow country man and all round great rider was know for his exceptional descending skills (check out this video at about 4mins of him coming down the Poggio in pursuit of Argentin). His fastest clocked decent was on the Joux Plane into Morzine at 124 KM/H. So 124 prints in honor of what goes up must go down.

The prints are available for order at our shop here

Categories: Design / Routes

A Picasso Influenced Paint Job By Festka


FESTKA from Vinohrady in the Czech republic create a limited edition of 25 frames each year called the Pablo, named after their inspiration Pablo Picasso. The frame certainly looks like an original and is a bold approach to putting paint on steel. Great detailing in the stem and right down to the stem cap. You can find out more about them a here. Or if you are at NAHBS you can see them there at their stand.

Categories: Design / Rides

Support For Thousands Of Miles


I want to give this project as much tailwind as possible. It looks and sounds like such an incredible piece of work capturing someone living in the saddle on an amazing voyage of discovery across America. For Thousands Of Miles is a documentary film directed by Mike Ambs as he follows Larry McKurtis as he cycles forty-two hundred miles across the Northern route of the USA. It took him 64 days to reach the Atlantic. The film is in its final stages of production and is still currently totally independent. Mike needs Kickstarter funds to finish out the sound design and final production to make a Spring release. If you can afford to give anything you can contribute here on KICKSTARTER. Watch the trailer, it is beautiful.

Categories: The Other Stuff


It is a good day for cycling.  Good things are happening. 1: Martin Irvine took two medals at the World Track Championships. Ireland has a World Champion. That is pretty incredible as Ireland doesn’t have a single Velodrome or an “Institute Of Sport” to build around Martin in the way that Team GB or Australia has. For the last few weeks I have been following tweets of him killing team mates in training in Mallorca and raving about his form. It is nice to see hard work pay off and Ireland pick up their first medal since 1986. 2: NetApp Endura got a wildcard invitation to Paris Roubaix. This is good because we might get to see riders like Russ Downing and Alex Wetterhall grace one of the biggest races of pot luck around. These guys will have been training in the hope of something like this and with a little luck on the day… What I wouldn’t give to see one of them make the split. 3: The GIRO is coming to Ireland, and starting in Belfast. There were not many things that could bridge the divide between North and South and Catholic and Protestant when I grew up there, but cycling was one of them (ironically boxing was the other). This is a huge honor for the local community. I can only imagine that the Belfast stage will head up the Antrim coast and over the Glens Of Antrim. Lets pray for a little rain and a sea breeze and have some proper Irish style racing.

Categories: The Other Stuff

A little Sky Rapha Kit Love


It is at this time of the year I think I am most jealous of the pro’s life, as they return to the job of riding, refreshed and full of hope for the new season. Embarking on trips to Mallorca, Australia and Argentina to spend weeks riding on sun-kissed roads. Older team members rekindling room-mate relationships like old married couples. Showing up at camp carrying a little too much weight, but also just right, trusting their bodies that it will be gone in the next 6 weeks in-time for the classics. New team members sometimes riding in their old team kit looking for a career reboot, or nervous young riders putting shoes on next to stars they have admired from afar, who have maybe over-trained just a little too much to be “good at camp”, and make a good first impression with the new DS. But it is actually really none of this that makes me jealous. It is all that f*#king new kit! I love new kit.

Nothing makes me happier than riding a new build for the first time. Or slipping my arms into a nice new jacket, or a pair of shoes that are still perfectly white. So you can image how my jealously went to 11 when I saw not one, but two! kit cases that Rapha delivered to the team members of SKY. There is no disappointment to be had here my fellow kit therapy seekers. This is no Fuji-Servetto skin colored kit that made the riders look naked on the bike. There is no “what the f#*k is this…” moment here. Just a nod and a smile in the knowledge that every other team in the village and on the start line is going to be very very jealous. Yes the new Rapha Team SKY kit is nice. Simple, but not boring. Just enough design, to be well designed, but not brash. Not overstated in an Italian kind of way, but making a strong statement in itself with its minimalism. I am happy to see a British brand show the Italians and French how to do style, in a way that they have mastered and lead in fashion, product design and cars, but seem to be remiss in bringing to their cycling teams. Chapeau Rapha.

Categories: Kit