Watching Stage 7 of the GIRO this week and Emanuele Sella get beaten into submission by Adam Hanson, there was lots of talk of how great it was that these guys were “up the road getting TV time for their sponsors“. In Hanson’s case the sponsors are obvious, and pretty well known. The team is also lucky to have principle sponsors who invest large amounts in the team, which in the end makes for a simple message and a nicely designed kit. In the case of Sella, not so much. A team that relies on a wildcard and the generosity of their national grand Tour finds it harder to attract the big name deal, and has to work hard to make the numbers work by bringing in as many backers as possible. It was just in this case apart from Venezuela (I took geography) I had no idea who any of the names where on the jersey (apart from the bike). So here it is, the anatomy of the Androni jersey.