“Do what you love, and love what you do” – is the motto of the Pave Culture Cycliste shop tucked away in a suburb just outside of Barcelona. It is something Javier the owner has really taken to heart. Every inch of their space is a considered design decision with no compromises, a true labor of love. From the on-brand purples flowers that great you at the door, to the collection of classic rides, everything that is there fits with Javier’s unique taste. All of these things together have created one of the best bike retail experiences I have had the pleasure to visit. The shop has a lot of the usual suspects, Rapha, Assos, BMC, Parlee, and Time but it is how they have been laid out in the Pave space that makes the difference. It is a big space, in fact they could double their stock and they would still have more space left over than most shops. But instead they carefully curate what they bring to the shop and lay the products out with room to breath, like their special anniversary Tour display by Le Coq Sportif. They also carry a few brands hard to see in the US, like frame makers Pasculli and Milani. Like all good bike shops they become a magnet for the local ride scene. Every day at noon a lunchtime ride rolls out, down the coast towards Sitges, up into the hills at the back of the shop, or towards Barcelona. Demo bikes are taken out and tried, and the in-shop showers and lockers are usually pretty full from the local ride scene stealing a few hours off work in the afternoon. If you are lucky enough (or unlucky, depending on how the legs are feeling) you will see friends of the shop like Juan Antonio Fleche or Johnny Hoogerland roll out as well. Although I have a feeling that by the looks of Javier he might put a few people in the red on the way back to the shop. If you are ever in Barcelona it is a must visit. You will be greeted warmly by Javier, get a coffee, and I guarantee you will spend money.
Note: Thank you for the bottle of wine Javier, currently half way through.