I have been following and wearing Vulpine kit for a while – although I just wore a hole in my socks (over-use). They really pay attention to the details, and their fabric choices are always really good. The launch of the “Hoy” line with Sir Chris Hoy looks like a really nice brand extension for them. The kit selection is designed to stretch from commuting to racing, with my favorite being some of the commuting kit in the pictures above. Creating performance kit in such a flooded market (even with the Hoy name behind it) is a tough ask, but Vulpine seem to be absolutely nailing and owning casual and urban riding. Best of luck!