And There Was This

Team_Sky_JaguarThe relaunch of the Jaguar brand has been a resounding success. They are once again making cars that if we could afford them they would definitely be on the list. Their partnership with Team Sky gives them an interesting media platform to get their products good air time in some of their biggest global markets. Last year they did a special edition F-Type Coupe for the Tour De France, only to see Chris Froome crash out. So they decided to try again in Paris-Nice this year and did a special World Champion Edition to follow Bradley Wiggins for the final time trial up to d’Eze. Alas Jaguar can’t seem to catch a break as Wiggins was a no-show for the final stage. No doubt looking at his over night position on GC and taking a peak out the window at the non-typical weather for Nice decided to say “Non” and stay in doors. Not sure they followed Richie Porte in the Jag, but they should have, he won.

Categories: Design / Kit

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