It has been a while in the oven, but the design is ready to send to production. We just have to finalize the numbers and we will place the order this week. The Pink: A homage to Italy and our favorite rider Fausto Coppi. Black on the bottom of the jersey for the east coast weather conditions we get for pretty much two thirds of the year, which encourages spray, lots of spray. White jersey top: To reflect the sun from the other third of the year (or in the case of 2009, August). If anybody wants a set let us know – we are going to give some sets away for some “free advertising”.
CATEGORIES: Classic Jerseys,Design,Kit
Definitely 80s, but even today this jersey could rock it in the peleton. If the goal of team colors is to stand out from the moving rainbow that is the peleton, then this one achieves it. Probably one of the most memorable jerseys ever designed. Based on Piet Mondrians “Composition A” painting, the jersey was designed by Benetton, the French clothing label. There is a great quote from Bernard Hinault (which makes me wonder about Cervelo’s kit today), “The first idea was an all-black strip like the New Zealand rugby union team. We discarded it because we’d have baked under the hot sun of the Tour de France. Then she came up with the idea of a jersey like a Mondrian picture, bright colours like yellow and red in a geometric pattern of differently sized rectangles. This was something of a revolution, which was just what we wanted. It was a symbol of our intention to stand out from the other teams and to brighten up the peloton”. I am surprised though that a French team and designer went to a Dutch artist for inspiration, considering the legacy of French art and design, and the competitiveness between French and Dutch teams.
You can buy a beautiful replica of the jersey made by Santini at Prendas
CATEGORIES: Classic Jerseys,Design
A french classic from the era of Hinault, LeMond and Fignon. I grew up seeing this jersey on Sunday afternoons Tour De France coverage with “The Badger” kicking ass up the Alps. The team ran from 1981 to 1985 after Renault took over the sponsorship of Gitane. The team was managed by the progressively minded Cyrille Guimard who was one of the first managers to bring American riders into the modern day peleton, including LeMond. They won every major title in cycling apart from the Vuelta. This jersey was designed for black shorts using the Renault brand colors and taking cues from the Renault design systems diagonal stripes. Also nice to see only two sponsors on the shirt, different times my friend. Understated? No, but French flare? Absolutely.
CATEGORIES: Classic Jerseys
Cyfac launched a great custom online tool that lets you do your own custom paint jobs. The frames are gorgeous in the flesh and the finish is truely craftman like at its best. This build was done by iBike. It might a little “French” for the white and black bike riders amongst us, but the color combinations would fit nicely into any team kit. http://www.cyfac-custom.com/