New Cycling Line From Ashmei 11/08/2014
Running brand Ashmei who I have been following for a while just made their first steps into the cycling world with a small but beautifully constructed range. Runners who use their kit always talk of the quality and fit of their products, and the construction using high end Merino. Their stand-out cycling piece for launch is a softshell jacket in two colors red and black. The jacket mixes a Merino around the back for breathability, and a fabric they developed themselves over the shoulders and front that is waterproof and windproof. It is not cheap at about $330, which firmly puts them in the Assos and Rapha category, so the construction has a lot to live up to. The detailing is really nice, with a key pocket and small pump pocket as some of the stand-out features. The brand practices a performance first philosophy over looks, so the designs are very minimal and unfussy. I expect they are going to feel really nice on when they go on sale in the Spring, definitely worth watching out for.