The Brooks 1886 Jersey By De Marchi 06/27/2014
Every year when the Grand Tour wildcard teams get announced there is the customary rumbles of national “favoritism“. How some of those wildcards don’t deserve their spot – “its just because they are Italian“. How they don’t have the riders that warrant them getting a ride ahead of the bigger names. Bardiani-CSF is one of those teams. Italian through and through, a team built of up and coming young talent. A team that in Belfast were preparing in camper vans dwarfed by the bigger buses and trucks of the big budgets. Yet here we are more than half way through this years GIRO and they have two stage wins, and have been in the action practically every day since Belfast. Not just interested in getting “TV time” for their sponsors they have been chasing stage wins from the start. That is two stage wins more than a lot of the super teams like Sky, with what seems like an endless budget and an abundance of GC contenders. So who actually benefited from the money shot? As their stage winners crossed the line, arms aloft in victory, who were the sponsors that have gotten behind this young team and brought us two exciting victories, and maybe some of the next generation of Italian racing talent. A kit that can’t afford to be cool and minimal, every inch is covered with fractions of what it takes to scrape together the budget to compete at this level. Names we have barely heard of, sponsors making products that mostly sell things that we will never buy. So why are they sponsoring this team – probably because they love the sport and get more for their media money off these two wins that buying straight up advertising.
It takes a lot to make a bike stand out these days, and when you stare at them as much as I do even more to make you stop in your tracks. On a recent trip to London I walked by the Cyclefit shop every morning on the way to our office. And every morning that is exactly what this Saffron frame did, stop me in my tracks. The color and the finish in the “flesh” are absolutely stunning. Then you look a little closer and you notice the details in the frame construction as well. Like the really neat seat clamp nicely embedded into the rear stays. The beautiful polished head tube that matches the fork, giving the impression of a continuous single piece of tubing. The color inspired by a classic 1936 Buick with the brand decal showing through with a beautiful polish. A stunning frame and finish. More shots after the break.
More about Saffron here
Coming for the Spring and time spent off the bike we are making some Elcyclista Tote bags. Perfect for beer, chips and ipads, or for your day bag in the back of the car. Made from heavy weight canvas with a strap big enough to sling over your shoulder, messages screen printed in a single color. Are you a “Ride every day when you can” type of rider? Or “Need a few days off to keep the engine feeling fresh” type of rider? Drop us an email at firstname.lastname@example.org if you are interested.
I managed to get my hands on a very nice and very professional new Ass Saver, the Team Rapha Condor edition. They just released an extended version for the road and did this nice brand partnership with the team. I have wanted to try one of these out since seeing some of the Pro’s using them at the GIRO in Belfast. Thanks to the lovely Claire Beaumont @Condor for letting me get my hands on one. Hopefully I won’t need it for a while.
In case you weren’t getting enough pink with your daily dose of the GIRO, Colnago have issued this limited ”Yukiya Arashiro” edition pink C60, presented to the Japanese national champion at this years GIRO. Overall Yukiya appears to be a pretty lucky guy as he seem to constantly get beautiful paint jobs from Ernesto on a regular basis. His other “Japanese” stead below isn’t half bad either.
There is a world of wind jackets to choose from out there, for both urban riding and racing. Making sense of the one that is right for you is no small task. I usually look for the details, the thought that has gone into the design to make it work just that little bit better. That is exactly what you will find with the Gufo Jacket above from Japanese brand Pedaled. They have introduced a nice double zip system, that when on zip one is a snugger fit for on the bike, keeping the jacket from flapping in the wind. In zip two position it opens the jacket up a little and gives it a more casual look for when you are off the bike (or carrying a little extra timber after an under-trained winter). Kind of perfect really.