Anatomy Of A Jersey: Androni Giocattoli 05/12/2013


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Watching Stage 7 of the GIRO this week and Emanuele Sella get beaten into submission by Adam Hanson, there was lots of talk of how great it was that these guys were “up the road getting TV time for their sponsors“. In Hanson’s case the sponsors are obvious, and pretty well known. The team is also lucky to have principle sponsors who invest large amounts in the team, which in the end makes for a simple message and a nicely designed kit. In the case of Sella, not so much. A team that relies on a wildcard and the generosity of their national grand Tour finds it harder to attract the big name deal, and has to work hard to make the numbers work by bringing in as many backers as possible. It was just in this case apart from Venezuela (I took geography) I had no idea who any of the names where on the jersey (apart from the bike). So here it is, the anatomy of the Androni jersey.

Categories: Design / Riders

ELCYCLISTA EDITIONS: Ardennes Book Project 03/17/2013


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It has been in the making for a while (almost a year in fact), but we have in our hands the first book proof of our Ardennes project. It has surpassed all of our expectations formed over drinking hot chocolate in Maastricht last year and dreaming about creating a limited edition publishing label. Hopefully this (and our poster series) will be the start of something new for us. The book presents a fans-eye view of attending the Ardennes week, a very special time for riders and fans on the annual racing calendar. We just have some final color correction to do and then it is off for the final print run. We are not sure of the number in the edition yet – it all depends on budget and interest, the more interest we get, the cheaper it will be. If you like what you see here drop me an email at eurobiker@gmail.com and I will make sure you get added to a hold list when the books come in. I will be putting it up in the store soon for anyone that wants to pre-order to secure a copy. Hope you like it – share it around with your fellow bike porn lovers!

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Categories: Races / Riders

Ardennes Book Project 07/28/2013


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Here at last! Our Ardennes Book Project for Elcyclista Editions. The book is a collection of images captured at the 2012 Ardennes week (Amstel, Fleché and L-B-L). No passes, no “Moto’s”, no access to hotels, the images are all from the perspective of the fan, and being surrounded by the ambience of these three amazing races. We have done the book in a first edition of /50 with each book individually numbered on the special editions page inside the book. This project took some time to finish as during its making my father unfortunately passed away from cancer. It was one of the last things I showed him that I was working on, so the project holds a special place for us. We are offering the book at two prices. We always appreciate the support we get and we try to keep our prices as affordable as possible, the first price is $65 which is the cost of production and packaging. The second price if you can afford to is $70 where we will donate $5 to the Hospice that helped him through his last days. As always we are grateful for whatever support you can give us. Lets see if we can get this fella to a second editon!
Available for purchase at our online store hereardennesbook_04

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Categories: Design / Races / Riders

COURAGE 04/05/2013


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The thought of making your team to ride Paris-Roubaix must bring an incredible sense of excitement, and probably at the same time also a complete feeling of dread. A few years back I talked to some of the triathletes in the New York City Marathon, who described the symptoms of what they called the “Hudson River Flu” – a sickness you get from swimming in a river that quite frankly is not appropriate for swimming in (I won’t go into the details). Paris – Roubaix brings its own special type of “flu“. One that is described as hitting the rider two days after the race has finished, a result of the punishment the body receives riding over a surface that most of us would consider only appropriate for an all wheel drive. A “flu” that pains right into the bones. This all just comes from the surface, the storied cobbles, throw in the distance, 50KM of that over cobbles, some weather and a lot of riders making this their early season goal, it is no wonder the race holds the position it does at the top of the things we love about this sport. This year it is predicted to be rain free, and with some late-week rain probably dust free as well. None of this will reduce the spectacle. Thank the lord for the internet, I will have my Sporza and Eurosport streams flowing on Sunday looking down the line for Russ Downing and Alex Wetterhall, both who have won races back in my home country of Ireland and are now riding one of the biggest races in the world. I wish them luck, safe riding and good legs.

Categories: Races / Riders