Las Vegas | September | Interbike 2010 Product Highlights | Conor Brady
The use of color was a refreshing. Unfortunately it was still with a lot of the smaller brands, commuter and street brands, and the BMX “pavilion”. They were all pretty bold in how they used color both on product and on their displays. The winner has to be the POC stand and their products, that literally made you stop in your tracks they were so vivid. The high-end road brands are still sticking to white, black and raw carbon, with a few exceptions for accent colors. The paint schemes on the new Colnago C59 were stunning in the flesh and the new Fiz’ik shoe despite having seen it in pictures before the show still got a big reaction when you felt it in your hand. The yellow Contador SL3 was like a beacon in the middle of the whole show that we all used as a way-point to orient ourselves.
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Pingback by Interbike 2010 Highlights « Elcyclista — 09.25.10 @ 10:28 am
Getting shots like these can be a challenge. This is the best gallery I’ve seen from the show this year. Nice job.
I agree that its nice to see the use of color move away from being so primary. The products you’ve highlighted are doing a great job of balancing function and style in their designs. I wonder if this is in part an example of the fixie culture (highly driven by style) spilling into the traditional roadie arena. I hope we see more of it.
Comment by Derek Blagg — 09.25.10 @ 11:37 am
The Wilier and Milani booths were amazing as well!!! Ahhhh…..Milani
Comment by michael crook — 09.25.10 @ 12:35 pm
Great shots, my compliments. What camera do you use?
Comment by gvda — 09.25.10 @ 1:20 pm
Thanks Derek – there was a lot of shooting super high-res and cropping afterward. The fixie and commuter brands are doing some really lovely stuff. The Pashley colors and bikes were beautiful.
Comment by cbrady — 09.25.10 @ 6:53 pm
THese were shot on a Nikon D700 with a fixed 50 lens to cut out all of the background. The D700 has a full frame sensor so it picks up a lot of ambient light so I didn’t need to use flash.
Comment by cbrady — 09.25.10 @ 6:55 pm
Thank you
Comment by Pedale.Forchetta — 09.26.10 @ 12:19 pm
Beautiful documentation, really appreciate the edit. FYI, the correct spelling is Geoff McFetridge.
Comment by boon — 10.01.10 @ 2:09 pm