ELCYCLISTA EDITIONS: Label! 03/22/2013


label

The finishing touches for the Elcyclista Editions are falling in to place. We got delivery of the edition labels today that will be part of the packaging for the posters and books. They are looking nice, matte pink Pantone and gold foil, and they will have the handwritten edition number in pencil with each posting. Can’t wait to send the first batch out.

Categories: Design

ELCYCLISTA EDITIONS: Ardennes Book Project 03/17/2013


ardennes_proof_1

It has been in the making for a while (almost a year in fact), but we have in our hands the first book proof of our Ardennes project. It has surpassed all of our expectations formed over drinking hot chocolate in Maastricht last year and dreaming about creating a limited edition publishing label. Hopefully this (and our poster series) will be the start of something new for us. The book presents a fans-eye view of attending the Ardennes week, a very special time for riders and fans on the annual racing calendar. We just have some final color correction to do and then it is off for the final print run. We are not sure of the number in the edition yet – it all depends on budget and interest, the more interest we get, the cheaper it will be. If you like what you see here drop me an email at eurobiker@gmail.com and I will make sure you get added to a hold list when the books come in. I will be putting it up in the store soon for anyone that wants to pre-order to secure a copy. Hope you like it – share it around with your fellow bike porn lovers!

ardennes_proof_2

 

Categories: Races / Riders

The Thousand-Yard Stare 03/16/2013


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Placed this early in the season finishing Milan San Remo is an achievement in itself. Being there at the finale makes you a special type of rider, with a little bit of luck on your side. Riding one of the longest races on the calendar at 298km drains the riders, physically and mentally. 276 km of leg softening followed by 22 km of explosive attacking over two of the most famous climbs in the world. But as those in with a chance of a podium take the right turn up the Cipressa, the “workers” drop down a few gears and roll into the finish. A few years back I was lucky enough to be there with Specialized, and while the team celebrated there first race and a win on the launch of the Venge I noticed out of the corner of my eye riders rolling down the back of the promenade, picking their way through the crowd. Some bloodied, jerseys patterned with salt, and not even the energy to tell people to get out of the way. These guys were the leg-softeners, the ones who made the race hard. All of them carried the same thousand-yard stare that comes with pure exhaustion. Being completely empty. It was these guys that got my admiration that day, and they will tomorrow as well.

Categories: Races / Riders

ELCYCLISTA EDITIONS PROJECT 1: GREAT CLIMBS OF EUROPE 02/27/2013


climbs_poster_detail1_small

A while back I started thinking about doing a number of limited edition projects in a series of different formats. Short runs, that would allow me to work a little quicker and play around with the formats I love. I just got back the proof of the first of these projects, a poster titled THE GREAT CLIMBS OF EUROPE helping kick-off ELCYCLISTA EDITIONS. Since I was a kid I have loved maps, and could easily spend hours with my head stuck in an atlas taking imaginary trips along roads and up mountains all over the world. This progressed later in life to crossing off the climbs I traveled to around Europe, and highlighting the ones I still hoped to do next. All of this inspired the Climbs poster (click on the images for a larger detail view).

Interestingly, without ever tracing the boundary of a country, the climbs we all love still define the shape of the regions we gravitate to each year to challenge ourselves. I started out with the monuments, those climbs passed into cycling folklore through races and riders that have given them great stories. Then there are those mentioned in conversations with local riders, people we have met on the road, picked up in articles, or discovered through studying race routes. Key cities were added next, the places we travel in and out of, and the ranges and areas where all of these exist. Together these created a footprint that document the climbers playgrounds of Europe, and hopefully giving you some inspiration as to where your next ride might take you. The prints are available for order at our shop here.

The Posters are printed by SUPREME here in Brooklyn and are of exceptional exhibition quality. They are created using the Giclée inkjet printing process using archival inks to create fade-resistant prints, typically used for gallery printing. They are printed onto an enhanced 260gsm Matte paper. We are offering the prints in two standard sizes (unframed), printed to order with a 5 day turnaround:

SIZE 1: 18″ X 24″ print at $80
SIZE 2: 24″ X 36″ print at $140

The total first edition of all sizes will be 124 prints, all hand numbered. Why 124? Well Sean Kelly our fellow country man and all round great rider was know for his exceptional descending skills (check out this video at about 4mins of him coming down the Poggio in pursuit of Argentin). His fastest clocked decent was on the Joux Plane into Morzine at 124 KM/H. So 124 prints in honor of what goes up must go down.

The prints are available for order at our shop here

Categories: Design / Routes

What To Wear When Cycling 03/25/2013


what_to_wear

At this time of year I spend way too much time over morning coffee deliberating about how many, and which layers to wear. For those that have not been following this has been a really LONG winter. So much so that the beginning of Spring has been ear marked with yet another “Winter Storm Warning” and 30 degree temperatures. So I figure anything that can abbreviate the decision making process and give me better odds against bailing on the ride and hitting the trainer is good. Up to this point I have been doing the “Pajama Test” (taking the dog out in the morning and seeing if I can last more than 5 mins outside). And so it was with great interest that I downloaded and opened the What To Wear Cycling App on Sunday morning over a fine Grimpeur Brothers brew (honest this is not a product placement post – just how it was). I was first asked “Are you riding now or tomorrow”. The App then pings the local weather and pulls together a list of appropriate items based on where you are. There is also a nice little personal feature that allows you to customize “Do you usually run hot or cold” (I am a bit like a Haussler in this respect and often ride without gloves because my heart is pumping so bloody much I can melt bar tape). Post ride the recommendations were pretty much spot on (it was also pretty much what I would have chosen myself but taken an hour to do). I figure once you put your faith in it and dial in your personal temperature it is a nice fun way to plan your ride the night before or mess with your riding buddies by saying they all run cold. Now I wonder does it take in altitude….

Categories: Design

A Picasso Influenced Paint Job By Festka 02/24/2013


festka

FESTKA from Vinohrady in the Czech republic create a limited edition of 25 frames each year called the Pablo, named after their inspiration Pablo Picasso. The frame certainly looks like an original and is a bold approach to putting paint on steel. Great detailing in the stem and right down to the stem cap. You can find out more about them a here. Or if you are at NAHBS you can see them there at their stand.

Categories: Design / Rides